milan-based dimorestudio has created a plush, enchanting interior for luxury retailer, browns, in the heart of london’s affluent mayfair neighborhood. the new flagship boutique is set over four floors within a grade II listed building that dates back to 1720. dimorestudio’s design juxtaposes existing historical features with clean, contemporary lines, all the while embodying the company’s commitment to personal service and the human aspect of physical retail.
womenswear, yellow room
the new flagship store for browns looks to the future of luxury retail. the main concept behind the project was to create a revolutionary, immersive, and experiential space, one which