Prose wants to bring its custom approach to hair care to other categories.
The brand launched in 2017 with custom hair care products, based on surveys customers filled out before making a purchase, with questions about hair type, fitness routines and hair-washing habits. In the years since, it’s expanded beyond its core product lineup (a shampoo, conditioner and pre-shampoo hair mask) into other hair care products, including hair oil, curl cream and dry shampoo.
The concept proved a hit, with sales reaching $45 million last year. Now, the company plans to enter other product categories, like supplements, and has hired